The son of ProRodeo Hall of Famer Roy “Super Looper” Cooper and Shari Smith Cooper, the caboose of this unparalleled cowboy dynasty grew up with highly respected roping grandfathers on both sides of his royal rodeo pedigree. Tuf and his brothers, Clif and Clint, have made pro rodeo history more than once as the only set of three tie-down roping brothers to compete at the Wrangler National Finals Rodeo the same year. Tuf’s sister, Shada, also has competed at Rodeo’s Super Bowl, and her husband/Tuf’s brother-in-law, Trevor Brazile, just happens to be the winningest rodeo cowboy of all time. Like Tuf and Trevor, Tuf’s Uncle Stran Smith also is a World Champion Tie-Down Roper.
Yes, winning is a family tradition. And Tuf Cooper is just the man for the job of taking this torch to even greater heights. He’s that rare combination of naturally gifted athlete with a work ethic that won’t quit and the mental strength it takes to withstand the pressure cooker that comes with all world-class professional sports.
Tuf already owns three of the gold buckles that go to the World Champion Tie-Down Roper—dated 2011-12 and ’14. In 2013, young Tuf became the youngest cowboy millionaire in professional rodeo history when he cleared that magical milestone right after his 23rd birthday. In December of 2017, Tuf took center stage of the cowboy sport, winning the most prestigious of all professional rodeo titles as the World Champion All-Around Cowboy.
When Tuf Cooper returns to the bright lights of Las Vegas—AKA Cowboy Town—to defend the ultimate cowboy crown this December, he will again wear the coveted #1, which is reserved only for the back of the very best in the business. With all-around championships won at rodeos coast to coast again in 2018. Tuf Cooper is ready for another gold rush. And yet he always makes time for his many fans in the stands.
“Winning means everything to me, and not just in the arena,” Cooper said. “The rodeo world has shown me the importance of winning in all areas of life, and that’s my goal all day, every day. Every morning when I wake up, I read my Daily Devotion, and I write down, ‘Win the day,’ along with where I am and the date. Then I work hard to do whatever it takes to get that done.
“People are the best part of every professional sport, and in my line of work that goes for my cowboy friends, and all the people I get to meet along the way. It means a lot to me that people go out of their way to connect with me in some way, and I want to make everybody’s experience the best it can be. Making someone else’s day does more for me than that other person. That’s what it’s all about.”